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Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986
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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research papers

New research in a (fairly) new medium

Direct Mail is an advertising medium which has grown rapidly in the last decade and, in Britain, is the third largest in terms of advertising spend but it is one in which research expenditure is disproportionately small. Measurement of the medium...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Geoff Llewellyn, Ian Smith
June 15, 1986
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Citation

Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium


Research papers

Adapting new project and product development to a different culture and life-style

The present paper deals with:1. Japanese enterprises and background of their business activities;2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market;3. Japanese enterprises operating in foreign...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tadad Suzuki
June 15, 1986
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Citation

Suzuki, T. (1986a, June 15). Adapting new project and product development to a different culture and life-style. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adapting-new-project-and-product-development-to-a-different-culture-and-life-style


Research papers

Oscar

The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising....

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Derek Bloom, Tim S. Bowles
June 15, 1986
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Citation

Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/oscar


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
×

Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project


Research papers

Evaluating the potential of interactive systems

The authors believe that there is considerable potential for residential viewdata, including interactive services, in the UK, and that the leading role of market research function in Club 403 allowed immense progress to be made. Communication of this...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Ronan Knox, Michel Olszewski
June 15, 1985
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Citation

Knox and Olszewski (1985a, June 15). Evaluating the potential of interactive systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-the-potential-of-interactive-systems


Research papers

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Peter Beike
June 15, 1984
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Citation

Beike, P. (1984a, June 15). The latest attempt to square the circle. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-latest-attempt-to-square-the-circle


Research papers

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Anne Pugnet
June 15, 1983
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Citation

Pugnet, A. (1983a, June 15). Videotex: A new means of service and communication (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/videotex-a-new-means-of-service-and-communication-french-